2026 Subaru Outback Love Never Looked So Good Event

2026 Subaru Outback Love Never Looked So Good Event

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We are excited to participate in the 2026 Subaru Outback "Love Never Looked So Good" Launch Event and wanted to share how McCurley Subaru of Yakima is bringing the launch to life.
Rather than hosting a single launch event, we've decided to turn the entire month of July into an Outback celebration.
Our showroom now features a dedicated display with three all-new 2026 Subaru Outback's positioned as the centerpiece of the event. Each vehicle has been enhanced with custom window clings and feature magnets highlighting the Outback's all-new styling, technology, capability, and safety advancements.

To create a warm and inviting atmosphere, we've added a special coffee and cookie station, giving customers another reason to stop in, relax, and experience the all-new Outback.
Our July advertising campaign will shift almost entirely to an Outback-focused message, inviting both our existing customer base and the public to join the celebration by attending one of our daily Outback Walk-Arounds.

One unique advantage we have is our Service Department. Every day, 40-50 customers visit our dealership service, and many choose to wait in our new customer lounge while enjoying complimentary water, our premium crafted coffee roasters brand, fresh fruit, and snacks. Throughout the day, our team will personally invite waiting service customers to join the next scheduled Outback Walk-Around, allowing them to experience the all-new Outback while their vehicle is being serviced. We believe this is a great way to engage existing Subaru owners, educate them on the newest generation of Outback, and create additional opportunities to strengthen customer relationships.

Throughout the month of July, we'll host guided walk-arounds every day at

  • 10:00 AM
  • 12:00 PM
  • 2:00 PM
  • 4:00 PM
  • 6:00 PM

Each walk-around will be led by one of our sales professionals and will showcase the new Outback's design, technology, capability, safety, and the many reasons we believe it continues to be one of the best vehicles in its segment.
As an added thank you for attending, one participant from each walk-around will receive one of the outstanding Subaru merchandise gifts included in our event kit. We wanted to create something fun and memorable that keeps customers engaged while generating excitement around the launch.

An added benefit of this approach is the opportunity it creates for our team. With multiple walk-arounds every day throughout July, our sales consultants will repeatedly present the features and benefits of the all-new Outback. This repetition will sharpen their presentation skills, deepen their product knowledge, and help them fully internalize the exceptional value and competitive advantages of the 2026 Outback.

Our goal is to create more than just a launch event-we want to create an experience that celebrates Subaru, educates our customers, develops our team, and generates excitement around one of the most important vehicles launches in recent years.

Thank you to everyone at Subaru for providing retailers with the tools, resources, and flexibility to make this launch successful. We appreciate your partnership and are excited to share our enthusiasm for the all-new 2026 Outback with our community.
We love this brand!