McCurley Subaru of Yakima are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at McCurley Subaru of Yakima, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At McCurley Subaru of Yakima, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is McCurley Subaru of Yakima dedicated locally to the Love Promise?
McCurley Subaru of Yakima is committed to partnering with our community, by leading, volunteering, giving and empowering our Team to do the same. Our Love Promise is the result of various partnerships with local charities and non-profits within our great community. We're always grateful for the opportunity to serve and support the community we live in.
Yakima Humane Society
Earth Day Yakima
Yakima Garfield Elementary
Yakima People for People-Meals on Wheels, Make-A-Wish Washington
Yakima Salvation Army
Love Promise Stories from McCurley Subaru of Yakima
Subaru and McCurley Subaru of Yakima believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Cowiche Canyon Rocks Outdoor Garden Party and Auction - Felicia H
Surrounded by the natural beauty of the Yakima Area Arboretum, guests gathered among blooming gardens, soft music, and the quiet hum of a community united for a cause bigger than themselves. As each raised paddle represented more than a donation, it was a promise to protect the canyon's trails, wildlife, and natural beauty for future generations. McCurley Subaru of Yakima got the pleasure of joining the Cowiche Canyon Rocks Outdoor garden party and Auction and proudly supported their efforts, reinforcing their dedication to being more than a dealership. They are a neighbor, a partner, and a steward of the community. The evening became a reflection of what the Love Promise truly means: showing up, giving back, and nurturing the places and people that make a community thrive.
Subaru Loves the Earth - Felicia H
In March, as winter slowly loosened its grip on Yakima, something hopeful began to take root at McCurley Subaru of Yakima. It wasn't just the promise of spring- it was a promise to the Earth, and the community. As part of the Subaru Loves the Earth initiative, McCurley Subaru of Yakima partnered with the Arbor Day Foundation to bring a simple but powerful idea to life: small actions today can grow into a greener, healthier tomorrow. Together, they provided 105 trees to local community members, each one a symbol of renewal, care, and shared responsibility. What made this moment special wasn't just the number of trees but the connection. People are not just planting for themselves, but for future generations, for their neighbors, and for the planet. McCurley Subaru of Yakima didn't just hand out trees; they helped cultivate a sense of purpose and unity. As the seasons change, those 105 trees will grow taller and stronger, just like the community that plants them. And long after March has passed, their leaves will whisper a lasting love promise: that when people come together with intention and care, they can truly make the world a better place- one tree at a time.
Subaru & Operation Warm keeping the community warm - Felicia H
Subaru Love Promise – Operation Warm with Salvation Army At McCurley Subaru of Yakima, we are committed to supporting our community when it matters most. In January, we partnered with the Salvation Army for Subaru Operation Warm, helping local children stay safe and comfortable during the winter months. Through this effort, we were able to provide over 300 essential items, including coats, shoes, and socks, to children and families in need throughout our community. Each item represented more than just warmth—it brought comfort, confidence, and care to those who needed it most. This event was a meaningful way for our team to live out the Subaru Love Promise by Loving Our Community and Loving the Customer, and it reinforced our commitment to making a positive, lasting impact right here in Yakima.
McCurley Subaru of Yakima Spreads Hope - Tovi E
On June 25th, McCurley Subaru of Yakima partnered with The Leukemia & Lymphoma Society (LLS) and North Star Lodge Providence through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. This year, McCurley Subaru of Yakima will also support the LLS Urgent Need Program, Pediatric, which will provide 10 pediatric blood cancer patient households with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. It was an amazing delivery day filled with kindness and connection. Through McCurley Subaru of Yakima participation in these programs, it shows they care. McCurley Subaru of Yakima consistently shows up and shows out for their community, and that impact was felt on the delivery day. North Star Lodge Providence was a joy to work with, and we were so happy they were the recipients of McCurley Subaru of Yakima donation this year. We are so grateful to work and live in a community that takes care of one another. Thank you, McCurley Subaru of Yakima and thank you North Star Lodge Providence for being firm in your mission to help others.
It’s Not Just a Blanket, It’s a Reminder You’re Not Alone - Justin H
At McCurley Subaru of Yakima, we believe showing up matters. On June 25th, our team brought 80 warm blankets, 30 patient care kits, and handwritten messages of hope to North Star Lodge at MultiCare Cancer Institute. North Star Lodge is not just some medical building. It is where families from Yakima and beyond come when life gets hard. With Yakima’s poverty rate close to 19 percent and more than a quarter of kids growing up below the poverty line, a cancer diagnosis hits even harder here. We are not there to fix everything, but we can show up and do something small that helps make those hard days feel a little lighter. North Star Lodge has been leading cancer care in Central Washington for decades. They offer radiation therapy, infusion care, clinical trials, and support services like counseling and nutrition help, all right here in town. People come from all over, but it still feels local. When we dropped off the blankets and care kits, it was not about making a big deal. It felt more like showing up for your neighbors. That is what the Subaru Love Promise means to us. It is not about making a big deal out of it. It is about showing up, offering a little encouragement, and reminding people they are not doing this alone. Sometimes a warm blanket or a kind message is exactly what someone needs that day.
McCurley Subaru of Yakima Supports YWCA of Yakima - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Tri-Cities, this is a harsh reality. Helping others strengthens communities, which is why McCurley Subaru of Yakima is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McCurley Subaru of Yakima have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, McCurley Subaru of Yakima donated 252 coats & 252 shoes/socks to YWCA of Yakima. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Coats, Shoe,s Sock,s and Hope - Justin H
At McCurley Subaru of Yakima, we believe every child deserves to feel warm, safe, and cared for. This winter, we proudly partnered with YWCA Yakima to bring that belief to life through Operation Warm, a heartfelt initiative that provided 252 new coats, 252 pairs of shoes, and 504 pairs of socks to local families in need. As temperatures dropped, our teams loaded up Subaru vehicles and delivered not just essential items but comfort, dignity, and hope across the Yakima Valley. YWCA Yakima’s unwavering commitment to empowering families deeply inspired us. Their team works daily to support survivors, uplift communities, and create brighter futures, and we’re honored to play a part in their mission. This partnership is a reminder that even one act of kindness can ripple through a community and that together, we can make a lasting impact.
Mat in the Hat saves the day. - Judy G
I have been buying Subarus from McCurley Subaru of Yakimafor many years. I appreciate the fact that the salespeople take personal responsibility to make sure I am taken care of not only at the time of purchase but also anytime I have questions or concerns. I ran out of gas the other day and I called my salesperson for suggestions, without hesitation he filled up a gas can and came and rescued me. I was shocked and so amazed that anyone would do that! I am a customer for life and will always by my Subarus from Mat in the Hat. Sincerely, Judy G.
McCurley Subaru of Yakima's Love Grows Wild - Celisa H
At McCurley Subaru of Yakima, love means more than just a word—it’s a promise. This spring, that promise came to life through a generous $5,000 donation to Cowiche Canyon Conservancy (CCC), a local nonprofit committed to protecting the wild beauty of Central Washington’s shrub-steppe landscapes. For over forty years, Cowiche Canyon Conservancy has served as a steward of shrub-steppe, oak woodlands, and riparian habitat just minutes from downtown Yakima. These lands are not only home to diverse wildlife and native plants—they're also a living classroom for kids and a sanctuary for families, hikers, runners, bikers, birders, and anyone seeking a deeper connection to the land. Thanks to McCurley Subaru of Yakima’s support, CCC will continue to expand its education programs, maintain over 50 miles of public trails, and ensure future generations can enjoy this landscape as we do today. The funding helps support conservation, stewardship, restoration, and educational walks and talks that engage hundreds of youth and adults with our local landscape —many for the first time. "We are so grateful for McCurley Subaru of Yakima’s commitment to conservation," said Celisa Hopkins, Executive Director of Cowiche Canyon Conservancy. "This partnership helps us engage our community and protect the incredible natural heritage that makes the Yakima Valley so special." We are grateful that Subaru Loves the Earth—and together, we’re making sure that love grows wild.
Home cooked Meals for Seniors - Envoy Lisa S
McCurley Subaru of Yakima has been a partner with The Salvation Army for many years. The food items received from McCurley help feed the senior's of our community as well. So often seniors do not get the nutrition they need on a daily basis. The Salvation Army, prepares a hot meal 3 days a week for seniors to come enjoy a hot meal, fellowship, and activities. Thank you McCurley!
